Success Story
Client Profile: A leading consumer credit company has partnered with Affiliati since 2013. One of their products is a subscriptionbased service that provides customers with personalized credit information and insights to help understand and monitor their credit. Millions of consumers have trusted them to track their credit score and help protect them from identity theft.
Objectives
The credit monitoring subscription business is competitive, and the Advertiser was looking to fortify their leadership position. They partnered with Affiliati to accomplish two main objectives. The first was to increase their subscription base through a wider and deeper marketing strategy. The second was to increase the percentage of customers they retained after the free 7-day trial period ended. Their existing strategy included traditional internal marketing campaigns along with a few partnerships with affiliate marketers. They were looking for a resource that could drive growth, improve their current metrics, and operate on a performance cost structure.
Solutions
Quality and Quantity: Affiliati leveraged its proprietary traffic quality platform along with its vast network of affiliate marketers to meet the Advertiser’s objectives. Over this multi-year partnership, Affiliati coached its select group of Affiliates on the precise demographic and ideal customer profiles the Advertiser needed and generated customers through Social Media, Search Engine, Email, Pay-Per-View and Direct Site Buy channels. More than 200,000 new customers were generated with a higher retention rate after the 7-day trial period compared to other sources.
The Affiliati Difference
While we design a customized approach for each customer to ensure performance objectives are met, we also have 3 pillars that serve as our foundation and consistently guide what we do for every customer.
Partner Selection
By hand picking and vetting the right Affiliate partners for your specific offer, we’re able to deliver the right customers quickly and efficiently.
Compliance
We abide by a stringent creative approval process that ensures our Affiliate partners adhere to your offer requirements. Each Advertiser has final approval for creatives to ensure compliance and brand consistency.
Traffic Quality
Department solely devoted to real time monitoring of more than 70 leading indicators that enable us to catch suspicious activity before it impacts your business.
At A Glance
Challenges
- Increase total number of new customers.
- Increase conversion rate of free-trial customers to annual subscribers.
- Budgetary constraints.
Solutions
- Hand selected and vetted ideal traffic partners.
- Optimization of top performing channels.
- Leveraged proprietary traffic quality platform.
Benefits
- Averaged 35,000 new customers each year.
- Converted highest percentage of free-trial customers to subscribers.
- Performance based pricing.
- Built foundation for a long-term reliable partnership.
