Leadership

Affiliati has the most experienced and expert team in affiliate marketing.

We Are Marketers. We Are Thinkers. We Are Strategists.

Affiliati is steered by the most seasoned and skilled team in affiliate marketing, creating an environment for both advertisers and publishers to reach their full potential. We help guide our partners toward a shared vision and collaborate every step of the way until it becomes reality. Our diversity, adaptability and transparency enable us to lead by example, showing integrity and passion in everything we do. Our team aims to inspire and bring out the best in our partners to achieve success unmatched by any other affiliate marketing network.

Join Affiliati today and take your business to the next level and beyond.

Executive Leadership Team

  • Sonny Palta
    CEO / FOUNDER

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    Founder & CEO Sonny Palta started Affiliati in 2011, after graduating from The University of Miami. With a background in Economics, Entrepreneurship, and Finance, he analyzed and saw an opportunity in the Performance Marketing sector to build a robust, service-oriented marketplace to help facilitate the relationship between Advertisers and Publishers. While Affiliati started as a bootstrapped, one-man shop - Mr. Palta’s sales ability & vision quickly led to scale and company position as one of the top Performance Marketing companies in the world. In it’s current evolution, Affiliati continues to be an industry leader by bringing new entrants to the world of Performance Marketing; Employ best-in-class custom technology to eliminate fraud & maximize LTV for clients; and launch internally owned & operated products. Mr. Palta focuses on the overall vision & execution of these core objectives, while leading the overall company’s trajectory: “I attribute 100% of our success to the amazing team we have at Affiliati. From the longest-tenured to our new hires, we strive to espouse our corporate values of client service; authentic relationships; opportunistic mindset; and involvement in our local communities.” Sonny Palta is a proud father of four, and Hurricane Alumnus from The University of Miami. He enjoys Live Music, Sports, and is an aspiring amateur bocce ball player.

  • Sean Falls
    CHIEF REVENUE OFFICER

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    Sean Falls began his professional career as a life insurance broker, which lead to a transition into owning his own insurance agency. Sean eventually left the insurance world to pursue his interests in the motorsports field, founding and operating a successful custom shop. After selling the motorsports business, he joined Affiliati in 2013, and began by sourcing and managing clients on all sides of the business, helping to spur the rapid growth of the company in the early years. In his next role as Vice President of Sales, Sean was tasked with taking Affiliati to the next level of revenue generation through hiring, training, as well as continuing the direct management of key clients. In his current role as Chief Revenue Officer, Sean has spent the last several years focused on high level growth initiatives for the company, with a strong focus on creating new revenue channels as well as firmly placing Affiliati as a tier one performance network in the marketplace. Sean has a Bachelor’s degree in Business Administration from Drake University. Outside of work you’ll find Sean spending time with his son participating in their favorite hobbies of boating, snowmobiling, and spending time with their dogs.

  • Scott Griffiths
    CHIEF FINANCIAL OFFICER

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    Prior to joining Affiliati, Scott spent more than 20 years in various financial leadership roles with Farmers Insurance, the most recent being Chief Financial Officer of Sales and Marketing. In his current role, Scott oversees all financial aspects of the company, ensuring that resources are focused on the long-term goals of Affiliati. Scott has a Bachelor’s Degree in Accounting and Financial Management from Sheffield University in the UK. He qualified as a Big 4 Chartered Accountant in the UK and is a CPA in the US.

    Outside of work, Scott is a proud dad of 4 teenage boys and resides in Southern California. He is an avid soccer fan and loves to travel, frequently taking road trips in off-the-beaten track places.

  • Mike McDonald
    EXECUTIVE VICE PRESIDENT of SALES & MARKETING

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    As the Executive Vice President of Sales & Marketing at Affilliati Network, Mike manages the teams responsible for fueling growth, market entry and expansion, positioning, and ensuring a seamless and excellent customer experience. Mike has spent his entire career helping companies grow strategically, operationally, and from a talent-management perspective in professional services, manufacturing, and financial services. Select achievements include helping several start-ups grow organically and through acquisition, navigate acquisitions and integrations, and achieve successful exits. Mike excels at building sales, marketing, and organizational alignment to achieve meaningful and sustainable growth. Outside of work you’ll find Mike and his wife Danielle enjoying city life in Chicago, running, cycling, donating their time to worthy causes, and making sure Nina gets enough time at the dog park.

  • Julie Corripo
    VP OF NETWORK OPERATIONS

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    Julie Corippo is the Vice President of Compliance and Sales Integration at Affiliati Network. Over the last 8 years with Affiliati, Julie's focus has been management of offer builds, testing, and troubleshooting, in addition to external and internal compliance. Before moving to her current role, Julie previously was the VP of Technology at Affiliati Network and was responsible for all aspects of offer management including building offers and contract management. Before joining Affiliati Network, Julie had over a decade of experience implementing ERP systems in the manufacturing industry, including training clients, and technical support at IQMS. Previously she was a sales and account manager for both Axiohm Solutions and Medical Billing Technologies. Julie earned her Bachelor of Science in Psychology from California State University at Fresno.

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