Published
July 17, 2026

National Debt Relief Success Story

National Debt Relief Success Story

Client Profile: National Debt Relief (NDR) is one of the nation’s leading debt settlement companies, helping individuals resolve unsecured debt issues through negotiated settlements. With a mission to provide accessible, transparent relief options, NDR connects clients facing financial hardship with a structured path toward becoming debt-free. As a part of their customer acquisition strategy, NDR partnered with Affiliati to drive high-quality enrollments for their programs.

Objectives

NDR’s primary objective was to find a partner that could reach their ideal customers, scale enrollment, and consistently hit a critical down-funnel benchmark: an effective cost-per-enrollment within a 4.5 – 5.5% range. With nearly unlimited budget available for traffic that achieves this KPI, the challenge was not spend, it was finding a partner capable of delivering consistent, scalable volume while maintaining the downstream quality required to hit enrollment metrics. Most partners struggled to self-optimize without direct feedback from NDR, creating a reactive rather than proactive relationship.

Solutions

Affiliati took an approach that set them apart immediately: rather than waiting on NDR to provide optimization feedback, Affiliati ingested NDR’s performance data and built their own internal reporting infrastructure to align directly to NDR’s KPIs. This proactive model allowed Affiliati to identify and manage underperforming sources independently, refining partner selection, messaging, and targeting in real time. The result was a feedback loop that operated at the speed of the market, with NDR’s goals at the center.

The Affiliati Difference

While we design a customized approach for each customer to ensure performance objectives are met, we also have 3 pillars that serve as our foundation and consistently guide what we do for every customer.

Partner Selection
By hand picking and vetting the right Affiliate partners for your specific offer, we’re able to deliver the right customers quickly and efficiently.

Compliance
We abide by a stringent creative approval process that ensures our Affiliate partners adhere to your offer requirements. Each Advertiser has final approval for creatives to ensure compliance and brand consistency.

Traffic Quality
Department solely devoted to real time monitoring of more than 70 leading indicators that enable us to catch suspicious activity before it impacts your business.

At A Glance

Challenges

  • Scale enrollment volume without sacrificing downstream performance
  • Find a partner capable of hitting a 4.5 – 5.5% effective CPE
  • Reduce reliance on reactive optimization cycles

Solutions

  • Built proprietary internal platform directly aligned to client’s KPIs
  • Proactive traffic triage without waiting on client feedback
  • Continuous optimization toward enrollment milestones

Benefits

  • Consistently achieved key KPI of 4.5 – 5.5% CPE
  • Affiliati became a top-10 volume partner with NDR within 18 months
  • Surpassed $30M in enrolled debt over the trailing twelve months
  • Ongoing KPI and milestone reporting innovations to drive continued performance 

Affiliati is the leading performance-based marketplace that connects brands with online consumers by delivering new customers and high-intent Leads through our owned & operated websites, internal media buying, and partnerships with vetted third-party marketers.

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