Insurance Aggregator Success Story

Objectives

SelectQuote’s primary objective was to scale high-quality life insurance leads while maintaining strong downstream performance across Term Life and Final Expense products. Beyond lead volume, they wanted greater visibility into downfunnel outcomes to better understand traffic quality and partner contribution. Two key metrics they were looking to improve upon were attaining an assigned lead ratio of 20% and the closed policy ratio of 5%. Finding a partner capable of this level of optimization was a challenge.

Solutions

Affiliati leveraged a select group of vetted marketing partners that aligned with the client’s ideal customer profiles (ICP) for Term Life and Final Expense insurance. Working collaboratively, Affiliati helped implement and refine down-funnel tracking, including key events such as assigned leads and closed policies.

With these events in place, Affiliati optimized campaigns based on true performance outcomes rather than top-funnel volume alone. This approach allowed for continuous refinement of traffic sources, messaging, and targeting to improve overall lead quality.

The Affiliati Difference

While we design a customized approach for each customer to ensure performance objectives are met, we also have 3 pillars that serve as our foundation and consistently guide what we do for every customer.

Partner Selection
By hand picking and vetting the right Affiliate partners for your specific offer, we’re able to deliver the right customers quickly and efficiently.

Compliance
We abide by a stringent creative approval process that ensures our Affiliate partners adhere to your offer requirements. Each Advertiser has final approval for creatives to ensure compliance and brand consistency.

Traffic Quality
Department solely devoted to real time monitoring of more than 70 leading indicators that enable us to catch suspicious activity before it impacts your business.